Pia Lundberg Appointed Göteborg Film Festival Artistic Director  – Deadline

The Göteborg Film Festival has found a new Artistic Director. 

Pia Lundberg, formerly Counsellor for Cultural Affairs at the Embassy of Sweden in London, has been appointed to the role. She will take office from March 1, 2024, following Jonas Holmberg’s last edition in charge. 

Lundberg previously served as Head of International at the Swedish Film Institute between 2007 and 2018. Over the past five years, Lundberg has worked in London as a Counsellor for Cultural Affairs at the Embassy of Sweden. Originally a journalist, she began her career as a writer and editor for various Swedish and international media outlets focusing on film and culture. She served as the editor-in-chief of the Swedish film magazine Cinema for four years.

 “It feels fantastic to become a part of the largest film festival in Scandinavia, and I am thrilled to have earned their trust,” Lundberg said. “I have attended hundreds of film festivals and now finally have the opportunity to help create one. Sometimes, I wish that significant cinematic experiences could be prescribed by doctors. In a time when more and more people in power view art as an instrumental tool, it is more important than ever to elevate film as an independent artistic expression.”

Mirja Wester, CEO, Göteborg Film Festival, added: “I am extremely happy that the Board has managed to bring Pia Lundberg back to the film field after several years as a cultural attaché in London. There are few individuals in Sweden with such vast experience in international film festivals and a deep connection to the Nordic film world. I look forward to working together with Lundberg to further develop the Göteborg Film Festival as the hub of Nordic film culture.”  

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