Nnadi — a native Londoner who has been based in New York since 2010 — will take office on October 9. As part of wider restructuring plans at Conde Nast, Nnadi’s job title will be head of editorial content, rather than editor-in-chief. She is the first Black woman to hold the top job at the magazine.
Nnadi said her focus in the role will be on “digital storytelling” and keeping Vogue “interactive” in a statement given to The Guardian. Anna Wintour said Nnadi is an “editor and writer with an impeccable reputation” in a separate statement announcing the hire.
“She is passionate about fashion, music, and culture, and I couldn’t be happier that she will be leading our editorial and creative teams in London,” Wintour said.
Enniful, who stepped down earlier this year after being promoted to the new executive role of global creative and cultural advisor of Vogue, added: “I am so thrilled that Chioma is joining British Vogue – she is a brilliant and unique talent with real vision, who will take the publication to ever greater heights.”
Enniful will also serve as an editorial advisor at British Vogue.
Nnadi has spent thirteen years at Vogue, where she started as a writer. She has also held the positions of fashion news director and, most recently, US Vogue.com editor, where she directs the title’s digital content. Her recent cover stories include profiles of names such as Rihanna, Cara Delevigne, and Erykah Badu. She is also a co-host of the Vogue podcast, The Run-Through.
On her appointment, Nnadi said: “I’m beyond excited and honored to have been appointed as British Vogue’s Head of Editorial Content. As someone who was born and raised in London, the energy of the city—its boundary-pushing style and creative scene—has shaped the way I look at the world. Now, more than ever, it feels like a moment to look beyond borders while also celebrating the broad scope of what it means to be British. I’m looking forward to engaging a loyal and inspired digital community that is energized by our access, point of view, and storytelling.”